Last year, we focused on the topic of Urban Branding: what it means and how it may be deployed in an urban region. We concluded that moving from vision to action requires coordinated efforts among various stakeholders, including residents. We also emphasized the role of leadership and anchor institutions in realizing the adopted vision. For the South Sound region, the urgency for economic development and meeting the associated housing needs fit within this larger visioning process. As such, we will follow the 2014 Urban Forum with a conversation surrounding the challenges and opportunities for development in the South Sound region.
As the region expands its search for new investors who can shape our collective vision for development, the interests of current residents and employers must also be considered. We plan to assemble a number of experts, developers, and public sector decision makers to discuss what the future might hold for the South Sound region and how our visioning process may be realized.
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For information on last year's forum and lecture series please visit: http://www.tacoma.uw.edu/events/content/2014-urban-studies-forum-beyond-urban-branding