Fundraising Management Certificate
Course Overview
As organizations compete for donor dollars, they have a great need for fundraising professionals. With the focus increasingly on the individual contributor, fundraisers recognize the growing importance of planned and major gifts, the fundamental relationship between good management, financial and marketing skills, and the ability to develop strong case statements for grant proposals. This Certificate Program in Fundraising Management reflects the changing trends and new directions of the field.
Target Audience
This program is designed for fundraisers, board members and volunteers, who want to upgrade their skills or for those seeking a new career in the development field.
About the Program
This program was planned in cooperation with the Northwest Development Officers Association, the Association of Fundraising Professionals, and Philanthropy Northwest. Content was designed by an advisory board of UW faculty and development professionals representing major Puget Sound organizations and is taught by instructors with Fundraising Experience. This program presents opportunities to network with other fundraising professionals and make contacts you will value throughout your career.
Earning the Certificate
Participation is open to individuals with at least two years of college or two years experience in the field of development and fundraising preferred. Upon successful completion of all program requirements, participants earn a Certificate in Fundraising Management from the University of Washington Tacoma and 14.5 Continuing Education Units (CEUs). This nine month certificate program starts Fall Quarter 2013 and runs through Spring 2014.
Enrolling in Individual Courses
A limited number of spaces may be available to professionals who do not intend to pursue the certificate. You must qualify for admission in the program to be eligible to take individual courses. Please submit your application noting that you are interested in the individual course option. (You must be enrolled in the certificate program to take the Research Project and Internship course.)
Students taking individual classes will need to purchase the primary textbook for this program (The Nonprofit Handbook: Fund Raising, James M. Greenfield, Third edition. AFP/Wiley Fund Development Series, ISBN 0-471-403040, approx. $120) in addition to any textbooks required for specific classes.
Fundraising Basics
Fundraising ideas, concepts, methods, and language familiar to fundraising professionals. Offers an introduction to the theory and practice of fundraising for nonprofit organizations.
Topics:
- History of philanthropy
- Structure of a successful fund raising program
- Role of volunteers and staff in fundraising
- Who is a donor and why?
- Building your donor base
- Planning and implementing a capital campaign
- Northwest fundraising: Donors, motivations, and changing trends
- Ethics and best practices
| Class meets: Tuesdays, 10/01/13 - 12/10/13 from 6:30 - 9 p.m. (No class 11/26/13) Location: CP 103 Fee: $562 Credit/Contact hours: 25 clock or contact hours or 2.5 CEUs |
- Textbook for this class
- The Complete Guide to Fundraising Management (Third Edition)
Author: Stanley Weinstien
Publisher: John Wiley & Sons Inc.
Writing for Development
Focuses on developing the necessary written fundraising messages to reach different audiences for fundraising success. Students will gain practice in writing case statements, appeal letters, grant proposals and press releases. Topics:
- Overview of writing for development
- Writing to the target audience
- Writing the case statement and letter of appeal
- Writing the grant proposal and letter of inquiry
- Stewardship: Developing relationships with funders and donors
- Media communications: Getting your organization method
| Class meets: Thursdays, 10/03/13 - 12/12/2013 from 6:30 - 9 p.m. (No class 11/28) Location: CP 206c Fee: $505 Credit/Contact hours: 22.5 clock or contact hours or 2.25 CEUs |
- Textbook for this class
- Making the Case: The no-nonsense guide to writing the perfect case statement
Author: Jerold Panas
Institutions Press.
Management and Finance for Fundraising*
Covers managing a fund development program, the use of technology in fundraising and provides a working understanding of financial systems and budgeting. Topics:
- Role of the chief development officer
- Personnel management
- Working with volunteers, consultants and other outside vendors
- Selecting and using donor information systems
- Online fundraising
- Nonprofit accounting
- Budget building, tracking and recordkeeping
- Using financial knowledge to assess fundraising productivity
| Class meets: Thursday, 01/09/14 - 03/13/14 from 6:30 - 9 p.m. Location: CP 206c Fee: $562 Credit/Contact hours: 25 clock or contact hours or 2.5 CEUs |
- Textbooks for this class
- Required:
The Complete Guide to Fundraising Management - 3rd Edition
Author: Stanley Weinstein
Publisher: John Wiley & Sons, ISBN: 978-0-470-37506-8
Recommended:
The Five Strategies for Fundraising Success
Author: Mal Warwick
Publisher: Jossey - Bass, ISBN: 0-7879-4994-9
The Networked Nonprofit
Author: Beih Kanison & Allison Fine
Publisher: Jossey - Bass, ISBN: 978-0-470-54797-7
Major and Planned Gifts*
- Overview, theory and best practices in major and planned giving programs
- Prospect identification and research
- Cultivation methods and closing gifts in the real world
- Assessment of board and organizational readiness for major and planned gifts
- Major gifts in a capital and endowment campaign
- Planned giving, basic and advanced concepts
- Planned giving marketing strategies
- Strategic planning for implementing major and planned giving programs
| Class meets: Tuesday, 01/07/14 - 03/11/2014 from 6:30 - 9 p.m. Location: CP 206c Fee: $562 Credit/Contact hours: 25 clock or contact hours or 2.5 CEUs |
- Textbooks for this class
- Required:
The Artful Journey
Author: William T. Sturtevant
Publisher: Institutions Press, ISBN: 0-9746084-1-6
Recommended:
Complete Guide to Planned Giving, Rev 3rd edition
Author: Debra Ashton
Publisher: Ashton Assoc., ISBN: 0-9705818-0-7
Fundraising as a Profession*
Covers professional aspects of the field of philanthropy including developing a professional communication style, relationship building, working with Board of Directors, value-based decision making, the Fundraising Code of Ethics, and career development.
Topics:
- Achieving a professional appearance
- Manners and attitude
- Developing a professional communication style
- Building constituent relationships
- The Fundraising Code of Ethics
- Value-based decision making
- What employers look for in fundraising professionals
- Developing an effective resume
- Participating in professional organizations
.
| Class meets: Tuesdays, 04/01/14 - 05/06/14 from 6:30 - 9 p.m. (No Class 04/22/14) Location: GWP 215 Fee: $337 Credit/Contact hours: 12.5 clock or contact hours or 1.25 CEUs |
- Textbooks for this class
- Winning With People (any edition acceptable)
Author: John C. Maxwell
Nelson Business
Research Project
Project coordinator oversees the research papers. Senior-level development officers (Senior Readers) mentor 5-8 students each and support students in the conceptual phases of the project.
- Orientation Session (Week 1) Meets on 03/27/14.
- What is the assignment?
- Role of project coordinator and Senior Readers
- Resources needed
- English Dept./ writing lab brief introduction
- Mid-point Check-in Session (Week 4 & 7) Meets on 04/17/14 and 05/08/14.
- Senior Readers meet with students to review bibliography or survey methodology and instrument and to read an abstract of paper’s topic
- Independent Study (Weeks 2, 3, 5, 6, 8, & 9)
- Students work independently on their research projects, checking in with their Senior Readers as needed to make appropriate progress
- Students submit completed papers for Senior Readers to comment upon (Week 10) Meets on 05/29/14.
| Required classroom sessions: Thursdays 03/27/14, 04/17/14, 05/08/14, 05/29/14 from 6:30 - 9 p.m. Location: TBA Fee: $562 Credit/Contact hours: 35 clock or contact hours or 3.5 CEUs |
Admission Requirements
Participation is open to individuals with at least two years of college or two years experience in the field of development and fundraising preferred.
Fees and Tuition
Tuition is payable on a term-by-term basis. Tuition for the entire program is $3090 excluding application and registration fees and textbooks. There is a $50 non-refundable application fee to apply to this program and a $10 non-refundable registration fee for each term. First-term tuition and $10 registration fee are due three business days before class begins.
The university’s tuition exemption policy does not apply to this program. Fees and tuition are subject to change.
Registration
Payment Policy: Tuition for classes and $10 registration fee are due by 5 p.m. three days before each term begins.
Refund Policy: Students must make a request to withdraw in writing. Written requests can be sent to keypdc@uw.edu or mailed to the address below. Students withdrawing by 5 p.m. 24 hours BEFORE the program begins, are eligible for a full refund of all tuition except the $50 application fee and $10 processing fee. There is no refund for withdrawals after the first day of class.
Withdrawal Policy: If you are not planning to continue in the certificate program or course, please send a written request to withdraw to keypdc@uw.edu or to:
University of Washington Tacoma
KeyBank Professional Development Center
1900 Commerce St.
Tacoma, WA 98402-3100
Cancellations and Changes: UW Tacoma reserves the right to cancel programs or classes with low enrollment. Please note: Course, application, and registration fees are subject to change.
By clicking "Register now" below you acknowledge that you have read and understood all of these terms and conditions and wish to continue to register for classes. If you have any questions or concerns before registering contact us at 253-692-4618 or keypdc@uw.edu.
