Nurture a Strong LinkedIn Profile

Many of us view our LinkedIn profile as a “break glass in case of emergency” kind of resource; immensely helpful when we need to find work opportunities but inconsequential while we are employed. But like those resources we need in an emergency, LinkedIn works best when checked and minded regularly.  

As Dawn Williams, the assistant director for University of Washington Tacoma’s Career Development and Education Center, told us: “You never know when you may need a job (layoffs, company relocates, spouse or partner gets a new job elsewhere) so having a current, active profile means you are always ready to act.” 

“Many recruiters are very active on LinkedIn so your profile might be what they see first – even before seeing your resume," she added. “Depending on your industry, you may be actively recruited based on what is on your profile.” If information on your profile doesn’t match your resume, is missing your current responsibilities, or undersells your qualifications, you could be leaving opportunities on the table. 

Here are four things which you can do to take an active and mindful approach to your LinkedIn profile, whether you have undergone countless life changes or seldom any since your last update: 

#1 Check your LinkedIn Profile Quarterly 

If you do nothing else, make sure you check your profile regularly – adding new projects and responsibilities to your Experience, updating any new workshops you’ve attended or certifications you’ve gained, and tweaking your Headline. 

#2 Write an Engaging Summary 

Your Summary should highlight who you are as a professional and include your relevant skills and experience. The Summary and Headline are the first things people will see on your profile, so make sure they reflect you well. 

#3 Write (and Request) Recommendations 

Write recommendations for others and ask people who you have worked with (colleagues and supervisors, both) to write recommendations for you. It’s a good way to strengthen your connections and give potential recruiters or employers a sneak peak of how people feel about you. Read this article from The Muse to learn how to write a great recommendation in 5 easy steps: https://www.themuse.com/advice/your-5minute-guide-to-writing-an-amazing-linkedin-recommendation.  

#4 Stay Active and Increase Your Engagement 

Did you know your activity shows on your profile? Staying active on the platform and increasing your engagement helps make your profile more than just a digital resume. Join groups in your industry/profession to build your network, stay current on the latest in your field, and contribute to the conversations that are happening.