Logos & Trademarks

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The University of Washington monitors and regulates the use of its name, logo, images, and insignias on item such as t-shirts, novelty items, correspondence, and other emblematic materials. All such variances of names and visual representations are considered UW trademarks, for which approval from the UW Trademarks and Licensing Office must be obtained. RSOs cannot use any UW logos or trademarks without prior approval from the University.


When ordering products bearing the University’s name, logos, and/or verbal or graphic representation, which in any way imply affiliation with the University, procedures for Campus Use must be followed. All products produced utilizing the marks of the University must be manufactured by an approved licensee/vendor. Merchandise produced for resale (event for sale at cost) may require royalty rate for use. If you give items away and the organization pays the expense, the organization can request a royalty waiver by filling out a campus use request form found on the Trademarks and Licensing Office website. The Trademarks and Licensing Office will review the request to determine whether or not to waive the royalty.

Some examples of UW trademark use include:

  • T-shirts imprinted with the name of a UW Tacoma department
  • Novelty items imprinted with the University’s name and sold at a special function as a fundraiser
  • The "W" logo
  • UW emblematic items produced as gifts for business associates, sponsors, or friends of the University

Name of RSO

In addition to logos, the University of Washington has policies for the name of student organizations.

  • RSOs cannot use "of UW Tacoma" at the end of their name (i.e. ABC Club of UW Tacoma)
  • RSOs cannot use "UW Tacoma" before their name (i.e. UW Tacoma ABC Club)
  • RSOs that are affiliated with a national or regional organization can use "UW Tacoma Chapter" at the end of their name (ABC Club - UW Tacoma Chapter)