Sports Enterprise Management

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The University of Washington Tacoma Sports Enterprise Management program is all about the business of sports. This new Milgard School of Business program covers the $1 trillion global sports industry. It was kicked off by a partnership between the University and the Tacoma Rainiers, the home of a AAA Pacific Coast league baseball team, the Defiance of the United Soccer League, and the OL Reign of the National Women’s Soccer League.

Women in Esports Panel
In the first of a series on the growing field of Esports, attorney Yan Perng, producer Kate Yeager and Professor Zoe Barsness discuss Women in Esports. Women gamers rock, but what can be done for women to be treated with respect in Esports? Or will they continue to be objects, facing constant harassment? Hosted by UWT's Stan Emert, Exec. Director, Sports Enterprise Management.


Read the South Sound Business article on the director and the program

The Pacific Northwest is home to most major professional sports, top college and university sports, Olympic programs, and youth sports. It is also the place of some of the world’s most popular outdoor sports such as snow skiing, snowboarding and snowshoeing, hiking, biking, mountaineering, sailing, fishing, and spelunking – all in the shadow of Mt. Rainier. There are championship golf courses, motor sports on land and water and a thriving Esports industry.

In addition to the curriculum offered to complete the Minor in Sports Enterprise Management, the Milgard School of Business supplements the student experience with speakers from the industry. Internships are offered, too, so that the students can gain practical experience in the vibrant sports community. More information on the Minor and the nearly 40 electives offered can be found here.

The Minor in Sports Enterprise Management is open to all UW Tacoma students, regardless of major.

Most of the required classes to complete the Minor are taught at Cheney Stadium, the home of the Tacoma Rainiers. Conveniently located just a few miles from the University campus, Cheney Stadium is a student favorite.

It is noteworthy that this is the first sports management program in Washington state that is within a business school. While there may be discussions of touchdowns, shifts, scrums and more, the focus is on educating students in the business of sports.

Sports Enterprise Management - Classes

Conversations with Aaron Artman, Tacoma Rainiers president

Rainiers and UWT sports management partnership

What Is Sports Management

What Sports Management Students Need to Know

Future of Sports Management at UW Tacoma

Sports Enterprise Management - Classes

Sports Enterprise Management - Minor

Sports Enterprise Management - Video Archives

Sports Enterprise Management - Advisory Board

Sports Enterprise Management - About the Director

Additional classes are under development. READ MORE >

A $1-million gift from the Tacoma Rainiers will support the creation of a new sports enterprise management program at UW Tacoma’s Milgard School of Business. READ MORE>

Discover video interviews and lectures with trained professionals within the world of competitive e-sports and Sports Enterprise Management. READ MORE>