Faculty and Staff
Haluk Demirkan, PhD & PMP; Director of CBA and MSBA
Dr. Haluk Demirkan is a Milgard Endowed Professor of Service Innovation and Business Analytics, and the Director of the Center for Business Analytics and Master of Science in Business Analytics at the Milgard School of Business, University of Washington Tacoma.
With 150+ publication, and his 20+ years professional experience, he has been advising more than 40 Fortune 500 companies in maximizing the return on companies’ resources by effectively implementing strategic data, analytics, cognitive and service-oriented technology & management solutions.
He received a B.S. in Mechanical Engineering from Istanbul Technical University, a M.E. in Industrial and Systems Engineering and a Ph.D. in Information Systems and Operations Management from the University of Florida.
Michael Helser, PhD; Manager, Operations and Programs
Michael Helser is the Manager of Operations and Programs for the Center for Business Analytics (CBA) at the Milgard School of Business, UW Tacoma.
He is responsible for managing the daily operations and programs of the CBA, developing business and community relationships, and promoting opportunities for collaboration and innovation. Additionally, she works with co-creates value with the director in developing and implementing professional programs and oversight of the Center’s marketing strategy and communications.
Erica Howard, Program Coordinator, Center for Business Analytics/Center for Leadership and Social Responsibility
Ellen Hermansen, Advisor, Master of Science in Business Analytics
Ellen Lambert has recently joined the Milgard School of Business as the new advisor and recruiter for the Master of Science in Business Analytics program. Ellen's previous experience in higher education includes two years working in community college admissions and three years advising international students in areas of immigration, academics, and university transfer. Ellen has lived and worked internationally in Germany as a Fulbright Teaching Fellow, as well as in South Korea as a public school teacher. She holds a B.A. degree in German Language from Grinnell College, an M.A. in Cross-Cultural and International Education from Bowling Green State University, and she is currently pursuing her MBA in the Milgard School of Business at UW Tacoma.
Margo Bergman, Ph.D, MPH, Milgard Fellow for CBA, Senior Lecturer, Faculty MSBA
Dr. Margo Bergman is Senior Lecturer at the Milgard School of Business, University of Washington Tacoma, and a Milgard Fellow in the Center for Business Analytics.
She has over 15 years experience in decision making research, data analysis, and teaching. She has worked on projects related to these topics for the Department of Defense, Chambers of Commerce, the University of Washington Medical School, and the Veteran’s Administration.
Dr. Bergman is a frequent peer reviewer and conference speaker, with publications in a variety of fields.
She received a M.A. and Ph.D. in Economics from the University of Houston, and an MPH from the University of Washington – Seattle.
Currently she is:
- Serving as a board member for;
- Louisa Boren STEM K-8
- Serving as an peer reviewer for multiple journals
Some of her recent projects are:
- Genetic risk perception of college students
- Metrics for Big Data in Bioinformatics Research
- Machine Translation for Public Health
Sergio Davalos, Ph.D., Associate Professor
Dr. Sergio Davalos is a member of the Center for Business Analytics, the Master of Science in Business Analytics Programs at the Milgard School of Business, and the Center for Data Science at the University of Washington Tacoma.
He has more than 30 years experience teaching in academia. He was worked in computer science, management information systems, and business information systems programs. While at the University of the Virgin Islands, he was part of group that developed one of the first online bachelors program in computer science.
He received a B.A. in Mathematics, an MS in Computer Science, and a Ph.D. in Management Information Systems with a Cognitive Science minor from the University of Arizona.
His research is multidisciplinary involving several fields of study such as marketing, accounting, finance, and transportation. Some of his recent projects are:
- Discovering evidence of nostalgia in social media
- Personality prediction based on vlogs, demographics, and Facebook status
- Bankruptcy prediction based on an evolutionary computing ensemble
- Sentiment analysis metrics: developing and validating
- Dynamic News feed clustering in Facebook
Bruce Worobec, Lecturer
Bruce Worobec is a Lecturer in the Milgard School of Business.
He comes to the Milgard School of Business from Gonzaga University, where he worked as a Lecturer in the Computer Science department. There he taught courses in Introduction to Computer Science, Object Oriented and Event Driven Programming, and Database Management Systems, as well as serving as a faculty advisor to senior capstone project teams.
Prior to his time at Gonzaga, Bruce spent over 25 years in a variety of industry positions in Data Architecture, Data Warehousing and Business Intelligence. His employers and clients include GoDaddy, Ecova, Potlatch, PAML, Clearwater Paper, Avista, Puget Sound Energy, Watchguard, Expedia, Ste. Michelle Vineyards and Estates, and Weyerhaeuser, among many others.
He received a MS in Computer Science from Washington State University and a BS in Math/Computer Science from Gonzaga University.
Gregory Noronha, Ph.D., CFA, Professor of Finance
Greg Noronha is currently Milgard Professor of Finance at the University of Washington’s Tacoma Campus. He earned a B.S.E. in Naval Architecture and Marine Engineering from the University of Michigan in 1984, and an MBA (Finance concentration) and Ph.D. in Finance from Virginia Tech in 1986 and 1990, respectively. He was an assistant professor of Finance at Old Dominion University from 1990 to 1995, an assistant and associate professor of Finance at Arizona State University West from 1995 to 2005. He has been a full professor at UWT since 2005 where he currently teaches classes in Business Finance and Investment Valuation to both undergraduate and MBA students. Over his career, Greg has taught courses in Derivatives, International Finance, Quantitative Methods, and Portfolio Management. His research has focused on the areas of corporate finance and investments and he has published articles in the Journal of Finance, Financial Management, Journal of Banking and Finance and Financial Analysts Journal, among others. His current research examines the investment behavior of investment-grade corporate bonds. His expertise extends to fixed income investments, derivatives, and corporate finance.
Greg served Associate Dean of the Milgard School of Business from August 2016 through July 2017. He earned the CFA Charter in 1999, and has since 2000 been involved with aspects of the CFA Curriculum and Examinations. In 2014 he received CFA Institute’s C. Stewart Sheppard Award for outstanding contributions in fostering the education of professional investors.
MSBA Student Analytics Consultants
Jeff Bennett, CBA Research Consultant & Project Manager, MSBA 2019
Jeff Bennett joins the Center for Business Analytics (CBA) at the Milgard School of Businss, UW Tacoma, as a student intern from the Master of Science in Business Analytics program. He holds a BA in Business Administration with a marketing focus.
Former Value Co-Creation Partners
Jaime L. Core, Manager, Operations and Programs of CBA
Jaime Core (White) was the Manager of Operations and Programs for the Center for Business Analytics (CBA) at the Milgard School of Business, UW Tacoma.
She was responsible for managing the daily operations and programs of the CBA, developing business and community relationships, and promoting opportunities for collaboration and innovation. Additionally, she works with co-creates value with the director in developing and implementing professional programs and oversight of the Center’s marketing strategy and communications.
Jaime received her M.A. in Counseling Psychology from City University of Seattle, M.S. in Health Psychology from Walden University, and completed the Essentials of Management Program at the Milgard School of Business. She has over seven years of project management experience, more than three years of working in Higher Education and has owned and operated several small businesses. In addition to her academic and professional experiences, Jaime has been involved in various applied research projects and has spoken at conferences and workshops.
Nick Butler, Instructional Designer & Technologist
With over 10 years of experience working with cross-functional teams on projects ranging from film production to customer-centered service design, I have a proven track record of leading change through teaching and learning, exploring innovative applications of technology, understanding client needs, and developing simple scalable solutions.