2011 CSR Conference Archives

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This page contains the archives for our conference held in September 2011.

Schedule | Speakers | Pictures | Files



September 15


Registration open

Light refreshments and beverages will be served.


Conference Opening and Introductory Address

  • Joe Lawless - Center for Leadership & Social Responsibility
  • Henk Campher - Edelman
  • Leola Ross - Russell Investments

Henk and Leola will set the state for our discussion with their perspectives from a corporate reputation and investment perspective.

 3:00- 4:30

Session 1 - Integrity, Values, and Brand Reputation

  • David Allen - McKinstry
  • Kelly Clark - Holland America Line
In an age of instant information, ratings, rankings, blogs and smart-phone e-blasts, how does a business authentically represent its values to positively impact brand and reputation?  We will discover strategies for genuine and trustworthy communications that represent your company's values.
 4:45 - 7:00

Reception and Networking

Use this opportunity to network with other conference attendees and talk about the conference topics.  Learn from others' experiences, share ideas, and expand your network of CSR professionals in the Pacific Northwest.


September 16


Continental Breakfast


Session 2 - Reporting and Transparency Issues

  • John DeRose - Deloitte & Touche, LLP
  • Shahrokh Saudagaran - University of Washington Tacoma
  • Shari Brown - Weyerhaeuser

What does a company report, at what level of detail, and to whom?  Making reporting meaningful and useful is becoming more valuable for all stakeholders, but sorting through the reporting possibilities can be maddening.  We will explore how responsible and reliable reporting can benefit all involved.


Session 3 - Engaging Stakeholders to Build Brand

  • Carol Sanford - Author, "The Responsible Business"
  • Doug Smith - Operations Vice President, Pacific Northwest Zone State Farm Insurance

In an information age, how can a company leverage its corporate integrity in a way that doesn't seem self-serving, but builds its reputation and brand to engage and benefit all stakeholders? We will search for proven strategies and emerging trends in stakeholder engagement.


Keynote Luncheon

  • Sally Jewell - Recreational Equipment, Inc.

Sally, CEO and President, will share her passion for sustainability and discuss the REI story.


Panel Discussion - Regulatory Compliance vs. Voluntary Disclosure

  • Chris Glynn - World Vision
  • Steve Lippman - Microsoft Corporation
  • Andy Wappler - Puget Sound Energy

We will wrap up the conference with a panel discussion regarding the challenges of compliance to varying regulatory, governmental and NGO organization in contrast to (or harmony with) voluntary disclosure. 



Luncheon Keynote Speaker

Sally Jewell, President and Chief Executive Officer, REI

Sally Jewell is the President and Chief Executive Officer of Recreational Equipment, Inc. (REI). REI is the nation's largest consumer cooperative, providing gear and clothing for active outdoor adventures through over 100 stores across the U.S. and its website, www.rei.com. Prior to joining REI, she spent 19 years in the commercial banking industry.

Sally began her professional career as an engineer for Mobil Oil Corporation in Oklahoma and Colorado. She graduated from the University of Washington in 1978 with a degree in Mechanical Engineering.

In addition to her role as a Regent of the University of Washington, Sally also serves on several other corporate and non-profit boards including the Mountains to Sound Greenway Trust, REI, the National Parks Conservation Association, and the Initiative for Global Development, a group comprised of local civic and business leaders which is urging the U.S. Government to increase the level of foreign assistance spending to combat global poverty. 

Session Speakers 

David Allen, Executive Vice President, McKinstry

David is responsible for McKinstry’s brand development, managing the company’s strategic positioning, and overseeing its business development, community relations, and client service activities. He is widely respected for helping create McKinstry’s positioning strategy… a strategy that has resulted in the firm’s national reputation as a leader in integrated facility services delivery and engineered solutions in the clean technology sector.

During his 30 years in the design, construction and facility management industry, David has championed countless marketing, client development, and strategic initiatives for McKinstry, driving its brand value to remarkable heights. Today he is a well-known seminar presenter, workshop leader, and trainer in the areas of corporate communications, branding, business development, marketing, client services, human resource management, workforce development, and project delivery.

David serves on the boards of several industry associations, trade groups, community-based organizations, and business alliances. Currently, he is Board Chair for both enterprise Seattle and Washington Clean Technology Alliance, while also serving on boards for the National Board of NAIOP and The Seattle Chamber of Commerce.  Recently, David was selected by the Mayor of Seattle to serve on the City Light Review Panel that is charged to develop a strategic plan for the utility.

David earned his Bachelor of Arts in Accounting from the University of Washington.


Shari Brown, Director of Environment and Sustainability, Weyerhaeuser Company

Shari directs and manages the business environmental regulatory and technical support team and leads work on federal environmental regulatory policy, including climate change, and company sustainability strategies and initiatives.  She previously was a Federal Affairs Manager in the company’s Washington, D.C. office, where she managed federal issues in areas such as climate change, green building, housing, environment, international trade, and transportation. 
Shari joined Weyerhaeuser in 1995 as an Analytical Chemist in Weyerhaeuser’s Research and Development organization in Federal Way, WA.  She has since held various positions in the company, including Senior Environmental Manager in the Environment, Health and Safety organization and Site Manager of the Richwood, KY preprint plant in the company’s former containerboard packaging division.
Before coming to Weyerhaeuser she served as a research assistant for University of Idaho’s Chemical Engineering department, assigned to a project based at the University of Washington in Seattle, WA.

Shari received a bachelor’s degree in Chemical Engineering from the University of Idaho.


Henk Campher, Senior Vice President, Corporate Social Responsibility & Sustainability, Edelman

Henk has more than 18 years global experience in CSR and sustainability.  He brings a range of perspectives and experiences as an NGO activist, policy analyst, social entrepreneur and advisor to companies on issues including sustainability strategy & communications, stakeholder engagement, risk management, consumer-driven CSR, public-private partnerships, and international development. Clients he works with include Starbucks, Best Buy, Abbott Labs, VF Corporation, Levi’s, eBay, Shell, Tiffany’s, Holland America and The North Face.

Prior to joining Edelman, Henk was Vice President at Cone, a cause marketing and CSR agency in Boston.  He has worked in London as Director of Corporate Policy & Practices at the International Business Leaders Forum (IBLF). Henk also acted as Special Adviser to Prime Minister Blair’s Commission for Africa and co-founded Business Action for Africa.  In South Africa, Henk was a key leader in the trade and industry field after the 1994 elections where, amongst others, he established and led the Nelson Mandela-initiated Proudly South African campaign and was a member of the South African WTO and EU-SA trade negotiating teams.

Finally, Henk is proudly South African and a social media “junkie” – a semi-regular blogger and a Twitter addict who uses social media extensively. His blog is www.corporatesocialreality.net and his Twitter handle is @AngryAfrican.


Kelly P.W. Clark, Vice President, General Counsel and Ethics Officer, Holland America Line

Kelly oversees all legal matters for Seabourn and the Holland America Line group of companies. In that role, Clark advises the company on a broad range of issues arising from Holland America Line’s ownership and operation of a fleet of fifteen  luxury cruise ships operating under the brand name Holland America Line, including the Westmark Hotel group, Gray Line of Alaska, and Worldwide Shore Services, a wholly owned shoreside services subsidiary.

Clark joined Holland America Line’s legal department in 2002 as assistant general counsel and was promoted to her current position in November 2004. Prior to joining Holland America Line, Clark was a litigation associate at Paul, Weiss, Rifkind, Wharton & Garrison in New York City, where she advised corporate clients on commercial and criminal litigation matters. Clark received both her Juris Doctor and Masters in business administration from New York University in 1993. From 1993 through 1999, she was associated with Rogers & Wells LLP (now known as Clifford Chance Rogers & Wells), also in New York City. Clark is a member of the bar in the states of New York and Washington.


John DeRose, Senior Manager, Global Corporate Responsibility & Sustainability, Deloitte & Touche

John works with clients to help address their responsibility and sustainability needs.  His primary focus is on strategy, controls & processes, reporting, and report assurance.  He also works closely with Deloitte’s global leadership to coordinate efforts regarding marketplace research and the development of integrated service offerings.

John represents Deloitte as part of the Sustainability Outlook program, which is a joint project with Business for Social Responsibility and the Institute for the Future.  Sustainability Outlook explores how the world is responding to sustainability challenges and the implications for the future of businesses.  John has presented on the topic of CR&S at conferences and trainings.  He leads Deloitte’s U.S. relationship with one of only three certified Global Reporting Initiative (GRI) training organizations in the U.S.

Prior to joining the CR&S group, as a CPA, John provided financial audit services to clients in the hospitality, real estate, and manufacturing industries.  While at Deloitte he also worked as part of the Marketplace and Risk Intelligence Team where he participated in the development, roll-out, and management of a global benchmarking and data analysis tool, and as a member of the Audit and Enterprise Risk Services Innovation Team where he worked to develop and enhance national and global service offerings.


Chris Glynn, Senior Vice President, World Vision

As the senior vice president of Relational Engagement and Operations, Chris Glynn leads the World Vision teams responsible for acquiring and distributing resources from corporations and major donors (including financial support, product donations, employee engagement, and cause marketing campaigns) to World Vision programs globally. In addition, Chris oversees World Vision’s U.S. Programs operations, with domestic initiatives designed to equip, empower, and support children and families in poverty in the United States.

One of the ways Chris is helping World Vision improve is by encouraging corporations to donate their "first fruits," not just their surplus, to have a greater impact on people in need. "I try to show that their donation will have more value with World Vision than anywhere else because of the organization’s holistic approach to development," Chris explains. "When they donate to us, their products are combined with other interventions that help meet fundamental needs and help communities become self-sustaining."

Chris holds an MBA with a focus on Strategic Quality Management from Eastern Michigan University and a BBA in Management from the University of Massachusetts, Amherst. Married with two children, Chris lives in Seattle and attends Grace Community Church, where he has been involved as a leader of the AWANA ministry. He also serves as a girls’ high school basketball coach.


Steve Lippman, Director of Corporate Citizenship, Microsoft

Steve has 15 years experience addressing environmental and corporate social responsibility issues for a broad set of companies and non-governmental organizations. Since 2008, Steve has been Director of Environmental Sustainability at Microsoft, serving on the company's corporate Environmental Sustainability strategy team and leading Microsoft's engagements with environmental NGOs and policymakers.

Prior to joining Microsoft, Steve spent five years as Vice President of Social Research and Advocacy at Trillium Asset Management, a twenty-five-year old socially responsible investment firm.  Previously, Steve spent four years in the Environment Program at Business for Social Responsibility, a global business membership organization that helps companies implement socially responsible business practices. He has also consulted and done volunteer work for a range of nonprofit organizations, including the Ford Foundation, Environmental Defense, and Friends of the Earth. Steve earned his bachelors degree from Stanford University and a masters of science in Natural Resource and Environmental Policy from the University of Michigan's School of Natural Resources and Environment.


Leola Ross, Senior Investment Strategist, Russell Investments

Leola joined Russell’s investment division in 1998 and was assigned to the alternatives team in 2010.  Her role with the alternatives team comprises alternatives asset allocation, risk analysis and analytics tools development, strategy analysis and communicating the role of alternatives to Russell associates and clients.

Previously, Leola worked as a strategist with Russell’s edge strategies team, evaluating new and different asset classes for inclusion in Russell funds and client portfolios.  Earlier in her career at Russell, she conducted capital markets research on various regional equity markets with a long time focus on hedge funds, Australia, Asia, and Japan.  Leola has published articles on Russell’s behalf in a multitude of journals.  Before joining Russell, Leola was an assistant professor at Seattle University and East Carolina University, where from 1994 to 1998 she taught and performed research in economics.
As part of her corporate service, Leola participates in the Russell Sustainability Council, chairs the Tacoma/Seattle Sustainable Work Practices Group, and sits on the steering committee of the Women’s Affinity Network.  In 2007, Leola led a group of Russell women to Kenya to support a micro-enterprise project in cooperation with Women’s Enterprises International.  Leola is the Treasurer and a Board member of Women’s Enterprises International.

Carol Sanford, Author, Speaker, Consultant

Carol is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. “It will be more than just a responsibility program,” she says. “Responsibility will be in the DNA of the business and everyone will participate to make a real difference.” To that end, Carol has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 30 years.

Her client list includes long-term relationships with Colgate Europe and Africa, and DuPont Canada, US, Asia and Europe. She also works with new-economy companies like Intel and Agilent, and leaders of corporate responsibility such as Seventh Generation. 

She combines her economic development experience with her extensive business education and background when working with responsible governance in community, provincial, and regional policy and education. Carol has published dozens of works in 10 languages, including a series of articles in Executive Excellence, Stephen Covey’s newsletter and At Work, a Berrett-Koehler Journal. She is the author of The Responsible Business: Reimagining Sustainability and Success.

Central to Carol’s philosophy and approach is a fresh look at what makes an organization truly responsible. “It’s important to find out what differentiates your business from the crowd,” she says, “and then thinking about how to do business so that communities, societies, and ecology as a whole are improved. These are not separate but interwoven pursuits. It’s completely doable, and a conversation worth having.”

She holds undergraduate degrees from UC Berkeley in Economics and Public Law and a graduate degree from California State University, San Jose in Urban Planning. She currently lives in Seattle.


Shahrokh Saudagaran, Professor, Gary E. and James A. Milgard Endowed Dean, University of Washington Tacoma

Shahrokh is Secretary General of the Asian Academic Accounting Association and Past President of the American Accounting Association's International Accounting Section (IAS).  In 2002, the Japanese Association for International Accounting Studies awarded him a lifetime honorary membership in recognition of his contributions to international accounting. In 2004, he received the American Accounting Association's Outstanding International Accounting Educator award. 

In addition to receiving several teaching awards, Shahrokh has also been recognized for his research on the impact of accounting diversity on global capital markets, and financial reporting in emerging markets, particularly those in Asia.  He has published extensively in the top international business, accounting, and finance journals. He has presented his research at conferences and universities worldwide. He consults and teaches executive seminars in international accounting and finance for corporations in Asia, Europe, and the United States.

Shahrokh obtained his Ph.D. from the University of Washington (1986), his MBA from the Iran Center for Management Studies, and his Bachelor of Commerce from the University of Bombay. He was licensed as a CPA in Washington state. His previous academic positions were as the McCullough Professor of Accounting and Director of the International Business Studies Institute at Santa Clara University (1986-2000) and as the Arthur Andersen Centennial Professor and Head of the School of Accounting at Oklahoma State University (2000-2004).


Doug Smith, Operations Vice President, Pacific Northwest Zone, State Farm Insurance

Doug, CPCU, joined State Farm in 1984 as an auto claim representative in Las Vegas, Nevada. He was named divisional claim superintendent in Albuquerque, New Mexico, in 1992 and the assistant division manager in the Westlake Village, California, office in 1997. He became claim manager in the Costa Mesa, California, office later that year and transferred to Corporate Headquarters in Bloomington, Illinois in 2001 as director of regional services. He was promoted to assistant vice president of customer billing there in 2002. Doug transitioned to vice president of operations at the Illinois Operations Center in Bloomington in 2002. He was promoted to vice president of administrative services at the Corporate Headquarters in 2004 and operations vice president in 2005.

He took his current post as operations vice president of the Pacific Northwest Zone in August 2006. 

Doug received a bachelor's degree from the University of Nevada, Las Vegas. He earned the Chartered Property Casualty Underwriter designation in 1995. He is married to Resa Smith, and they have two children, Leslie and Evan.


Andy WapplerAndy Wappler, Vice President, Corporate Affairs, Puget Sound Energy

Andy is responsible for PSE's ongoing efforts to enhance relationships with communities, government agencies and major customers, as well as the company's communications. He also is the chairman and president of the Puget Sound Energy Foundation.

Since joining PSE in 2008, Wappler has led communications and engaged community and customer dialogue on a variety of company initiatives, including energy efficiency, renewable energy development and energy policy.

A frequent speaker and master of ceremonies for local community events and charitable organizations, Wappler has been connecting with communities throughout Washington state for more than two decades. His background includes communications roles with the Washington Roundtable, The Boeing Company and The Fearey Group, as well as being a meteorologist and journalist for some of the region’s top television, newspaper and radio outlets. Wappler serves on the boards of the Cascade Land Conservancy, Bellevue Police Foundation and Woodland Park Zoo.

Certified by the American Meteorological Society, Wappler has a Master of Science degree in Journalism from the Medill School at Northwestern University and a Bachelor of Arts degree with Honors in English from the University of Washington.



On September 15-16, 2011, the UW Tacoma Center for Leadership and Social Responsibility hosted its inaugural conference on corporate social responsibility, entitled "Reputation and Integrity in a Digital Age." 

The speakers came from as far away as Denver and covered a wide variety of topics and backgrounds.

Conference Opening and Introductory Address - from left: Leola Ross, Russell Investments, Henk Campher, Edelman, Joe Lawless, Center for Leardership & Social Responsibility


"Conference Opening" - Henk Campher, Edelman


"Conference Opening" - Leola Ross, Russell Investments


"Integrity, Values, and Brand Reputation" - David Allen, McKinstry


"Integrity, Values, and Brand Reputation" - Kelly Clark, Holland America Line


"Reporting and Transparency Issues" - Shari Brown, Weyerhaeuser Company


"Reporting and Transparency Issues" - John DeRose, Deloitte & Touche


"Reporting and Transparency Issues" - Shahrokh Saudagaran, Milgard School of Business, UW Tacoma


"Engaging Stakeholders to Build Brand" - Doug Smith, State Farm Insurance and Carol Sanford, author of "Responsible Business"


Keynote address - Sally Jewell, REI


"Regulatory Compliance vs. Voluntary Disclosure" - Steve Lippman, Microsoft Corporation and Andy Wappler, Puget Sound Energy

"Regulatory Compliance vs. Voluntary Disclosure" - Chris Glynn, World Vision

Over 70 people attended the inaugural conference from across the Puget Sound, representing a variety of fields and companies.  We welcome ideas on topics and speakers for future conferences.

Files and Presentations