This certificate spans all stages of business development in craft brewing industry, from finding and managing your finances to building marketing strategies and managing your operation. Final project of creating an executive summary and pitch will give the next steps to executing and managing a successful business and developing an operational business plan. Upon completion of this program participants will be able to:
Demonstrate knowledge and understanding of what it means to be an entrepreneur.
Examine business marketing opportunities.
Complete a feasibility analysis of a business idea.
Identify innovative business strategies.
Evaluate financial management decisions.
Address the challenges and opportunities specific to brewing business management and entrepreneurship.
Be prepared to pitch your business to potential partners – including financing – with an executive summary.
Who would benefit from this program?
Anyone looking to start a craft beer business or otherwise enter the burgeoning craft beer industry will benefit from this comprehensive look at the business of craft beer.
Classes will meet at Hale's Ales Brewery in Seattle and at local breweries on a TBD field trip day. Program will pivot online via Zoom if required by state health mandates.
Seattle (Part I)
Tue 02/01/2022 - 04/05/2022
6:00 p.m. - 9:00 p.m.
Seattle (Part II)
Part I REQUIRED
Tue 04/12/2022 - 06/14/2022
6:00 p.m. - 9:00 p.m.
No application required.
Mastering Beer Styles or similar professional experience recommended.
Business of Craft Beer and our other craft beer programs are developed in cooperation with industry professionals from:7 Seas Brewing, Lowercase Brewing, Icicle Brewing, Briess Malt & Ingredients Co., Counterbalance Brewing, Farallon Consulting, Georgetown Brewing, Miller Nash Graham & Dunn, Odom Corporation, Pacific Brewing & Malting, PicoBrew, Portland Kettle Works, Skagit Valley Malting, WA Brewers Guild, WA State Liquor and Cannabis Board, Wingman Brewers and many more.
Heather McClung is the instructor for Business of Craft Beer, where she brings her expertise as the founder of Schooner EXACT brewing and the former president of the Washington Brewers Guild. Read more.