Forum: Beyond Urban Branding

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Thursday, February 20, 2014
UW Tacoma, William Philip Hall

UW Tacoma Urban Studies Fifth Annual Forum “Beyond Urban Branding: The Promise. The Problem. The Potential.” will offer a chance for Tacoma and South Sound communities and beyond to hear about urban branding — what it is and what it is not. It will encourage participants to discuss and consider how a process to brand a city or region can be a unifying force for the entire community — encouraging the development of an authentic vision and the stories and narratives that make a place unique. The 2014 Forum will spark collective thinking about developing the next iteration of the region’s story as it relates to all stakeholders — residents and visitors, businesses and educators, students and faculty, government and nonprofits, young and old.

Forum Speakers

Pam Glaser is a senior planner with the Chattanooga Regional Planning Agency (RPA).  Her primary focus at RPA is downtown issues, neighborhood planning and urban design.  She is involved in the “Community Design Group” co-sponsored by the University of Tennessee School of Architecture which took the lead in guiding Mayor’s Climate Protection Agreement efforts to organize the Chattanooga Green initiative; story teller for Chattanooga’s successful 20-year transformation effort.  She is also involved in historic preservation and planning, with projects involving the Tennessee Historical Commission, the National trust, TN Preservation Trust, the National Park Service, and the Certified Local Governments program as well as staffing to the Chattanooga Historic Zoning Commission. 
Ken Greenberg is an architect, urban designer, teacher, writer, former director of Urban Design and Architecture for the City of Toronto and principal of Greenberg Consultants. For over three decades he has played a pivotal role on public and private assignments in urban settings throughout North America and Europe, focusing on the rejuvenation of downtowns, waterfronts, neighborhoods and on campus master planning, regional growth management, and new community planning. Cities as diverse as Toronto, Hartford, Amsterdam, New York, Boston, Montréal, Ottawa, Edmonton, Calgary, St. Louis, Washington DC, Paris, Detroit, Saint Paul and San Juan Puerto Rico have benefited from his advocacy and passion for restoring the vitality, relevance and sustainability of the public realm in urban life. In each city, with each project, his strategic, consensus-building approach has led to coordinated planning and a renewed focus on urban design. He is the recipient of the 2010 American Institute of Architects' Thomas Jefferson Award for public design excellence and the author of Walking Home: The Life and Lessons of a City Builder published by Random House.
William McGraw is a native Detroiter, Bill McGraw founded Deadline Detroit, an online news source, in April 2012. Prior to that, he worked for 32 years at the Detroit Free Press as a city-desk reporter, sports writer, Canada correspondent, editor and columnist. He has been the editor of four books: Great Pages in Michigan History, The Quotations of Mayor Coleman A. Young, The Detroit Almanac and The Streets of Detroit, a collection of photos from 2007, when he drove each city street for a Free Press project. His writing also has appeared in the New York Times, Washington Post, Newsweek, the Toronto Globe and Mail, Firehouse, History Workshop Journal, the Fifth Estate and Orbit.
Aaron Renn is ‘The Urbanophile’, an urban affairs analyst, entrepreneur, speaker, and writer on a mission to help America’s cities thrive in the 21st century.  His writings have appeared in the New York Times, Time, The Economist, Swiss Public Radio, the London Daily Telegraph, and more.  He is also the founder and CEO of Telestrian, a data analysis platform that provides data mining and visualization capabilities.  His career background is in management and IT consulting, technology architecture, and strategy.  A native of Laconia, Indiana, a town of 29 people along the Ohio River, Renn grew up fascinated by those larger places known as cities, and made it his life’s preoccupation to learn what makes them tick.  View full bio.
Jim Throgmorton an emeritus professor of urban and regional planning at the University of Iowa who has puzzled many of his friends by spending his retirement years serving as an elected city councilman in Iowa City, Iowa. Prior to teaching at Iowa, he was a company commander for a tank battalion in Germany, the chief of air quality monitoring for an air pollution control agency in Louisville, an environmental planning consultant in Kansas City and Los Angeles, and a research scientist for a national laboratory in Chicago. Along the way he received a B.A. in history from Notre Dame in 1966, a M.S. in community development from the University of Louisville in 1972, and a Ph.D. in urban and regional planning from the UCLA in 1983. His scholarly work has focused primarily on the roles of rhetoric and persuasive storytelling in planning, especially with regard to making city-regions more just and ecologically sustainable. He is the author of Planning as Persuasive Storytelling (University of Chicago Press, 1996), co-editor (with Barbara Eckstein) of Story and Sustainability (MIT Press, 2003), author of dozens of articles in a range of planning-related scholarly journals, and writer of a guest opinion column for his hometown newspaper.
Anne Trubek is the founding editor-in-chief of Belt magazine and publisher of Rust Belt Chic Press. She published and co-edited Rust Belt Chic: The Cleveland Anthology in September 2012: it’s on its third printing. She has published articles in The New York Times, The Atlantic, Wired and many other publications. She has appeared on NPR’s Weekend Edition, The Diane Rehm Show, Talk of the Nation and elsewhere. She is the author of A Skeptic’s Guide To Writers’ Houses and the forthcoming The History and Uncertain Future of Handwriting. A writer-in-residence at Oberlin College, she lives in Cleveland, Ohio.


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Korsmo Construction
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Neil Walter Company
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