The Milgard School of Business Essentials of Management Program (EMP) offers an overview of the key concepts, tools, and techniques required for sustained success in today’s business environment. The program is designed to serve individuals with a non-business or technical background who are looking to build their business acumen. Participants gain insights into business strategy, marketing, accounting and financial analysis, data analytics, and corporate social responsibility while developing superior leadership skills.
The EMP is designed for experienced managers seeking a stronger foundation in current business theory and practice, or managers who have experience in one area and desire exposure to other areas to qualify for positions of increased responsibility. The program also provides a valuable learning experience for technical experts making the transition into management roles. Participants enhance their managerial effectiveness by gaining a solid foundation in current business theory and practice. After completing this program, they will be equipped to make better business decisions about issues affecting their organizations and their careers. Participants also gain ongoing access to Milgard faculty, whose expertise in a wide variety of areas provides a valuable potential resource. For those considering getting a Master's degree, the Essentials of Management Program serves as a preview to the Milgard School’s portfolio of highly regarded Master's programs for working professionals.
Faculty and Curriculum
The EMP provides an opportunity to learn from industry experts and experienced professors at Milgard School of Business who bring a balanced mix of theory and practice to the classroom, and contribute to the advancement of business scholarship and knowledge through high quality research. The Milgard School faculty includes internationally recognized academics who provide training for and consult with major corporations and other organizations in the U.S. and abroad.
The Essentials of Management Program will cover the following areas:
Leadership & Communication (2 modules)
Leading contemporary organizations
Empowering an organization
Effective communication skills
Business Strategy (2 modules)
Role of strategy in ensuring success in a changing environment
Fundamental techniques supporting development and implementation of strategy
Business strategies and sources of competitive advantage
Terminology and concepts
Understanding financial statements
Financial statement analysis
Overview of financial markets
Tools to analyze investment opportunities
Asset pricing and portfolio management
Cost Behavior, Strategic Analysis & Control
Cost terminology and concepts
Using cost information in planning and decision making
Budgeting tools and techniques
Value proposition and marketing strategy
Sales and new business development
Customer acquisition and retention
Digital Transformation with Business Analytics
Foundations for evidence-based managerial decision making
Designing and planning business intelligence processes
Competing on data, analytics and information
Corporate Social Responsibility
Strategic corporate citizenship
Risk and rewards of CSR and reputation
Integration with corporate strategy
Innovation and the design thinking process
Techniques for need finding, ideation, and prototyping, using real-world case studies
Evaluating efficacy and inventiveness of prototypes
Session topics are subject to change.
Program cost is $3,950 (plus registration fees) per person and includes all instructional materials. Students must attend 10 out of the 12 sessions to earn a certificate of completion from the UW and digital badge. Payment can be made via credit card or P.O./Invoice. Payment must be made in advance of the start of class.
Receive updates about the Milgard EMP Program
For more information, please email Executive Education Manager, Ellen Hermansen: firstname.lastname@example.org