Jindal, Rupinder, Associate Professor
Focus on issues of co-ordination and control in channels and retailing along with research on enhancing the value proposition of products and service; and measuring constructs related to advertising and word of mouth.
Merchant, Altaf, Professor
Advertising, Branding; Consumer Behavior; Scale Development with specific focus on nostalgia; Brand heritage and cross-cultural research.
"Operating cash flow opacity and stock price crash risk.” Cheng, C.A., Li, S. and Zhang, E.X. (2020). Journal of Accounting and Public Policy.
"How Much is Too Much? The Effect of Call Intensity on Online Purchase." Zhang, Xingyue and Yao, Oliver. (2020). Production and Operations Management, 29:3, 509-525.
“Relative Value in Corporate Bond Sectors”. Leng, Fei and Noronha, Gregory. (2019). Review of Quantitative Finance and Accounting, Vol. 52, No. 3, 717-735.
“Privacy Matters… Or Does It? Algorithms, Rationalization, and the Erosion of Concern for Privacy.”. Fast, N., and Jago, A. S. (2020). Current Opinion in Psychology, 31, 44-48.
“Sports Team Heritage: Measurement and Applications in Sports Team Heritage,” Mei Rose, Rose, Gregory M., and Merchant, Altaf (2020). Journal of Business Research, forthcoming, presently available in early view online.