“Know where to find the information and how to use it — That's the secret of success” - Albert Einstein
CBA CORE PURPOSE
INSPIRING INNOVATION THROUGH THE STRATEGIC USE OF DATA, ANALYTICS, DESIGN AND SERVICE THINKING.
In today’s increasingly complex business world, organizations must find innovative ways to differentiate themselves from competitors by becoming more collaborative, virtual, accurate, synchronous, adaptive and agile. They need to be able to intelligently respond to market needs and changes caused by mergers, acquisitions, new regulations, rapidly changing technology, increasing competition and heightened customer expectations. Various methods of incorporating analytics with intuitive design thinking are becoming mainstream processes for companies to run smarter and more efficiently.
Business: What problems and/or opportunities are present? When should an organization create/amend business processes, create new businesses, close existing ones and enter new markets? What are the necessary skills for achieving organizational impact and competitive advantages with strategic thinking, service transformation and evidence-based decision making (e.g. communication, project management, process optimization, business ethics, privacy, organizational culture change)?
Data: What data and/or digital service could solve this problem? What core methods for acquiring, storing, handling and representing data can an organization use, and how can that data be converted to information, knowledge, and wisdom for desired outcomes, data modeling and databases?
Analyze: What models and methods can I apply to solve this problem (e.g. descriptive, predictive, prescriptive, cognitive/machine learning, visualization/storytelling, core analytical, statistical and computational techniques, regression and related statistical methods, data and text mining, cognitive analytics, and operations research methods)?
Revolutionize: How can a business apply these concepts? How can a business gain key insights through hands-on experience working with and implementing analytical projects in a business environment?
CBA co-creates value for/with
Create projects with real-world applications
Gain industry experience
Work with cutting-edge, cloud-based, smart technology solutions
Cultivate your professional development and networking skills
Scholars and Industry Practitioners
Stay connected with industry
Collaborate with experts to address community problems and challenges
Get the chance to join our team of accomplished professional education program instructors and academic professionals
Learn from students’ creative, out of the box thinking
Get to know top students for recruitment
Upskill individuals and organizations through education programs