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Sports Enterprise Management - Name, Image & Likeness
Name, Image & Likeness - College athletes navigate new opportunities to build their personal brand and earning potential.

NIL: Then and Now

January 29, 2024

The adoption of NIL in 2021 expanded the ability of all athletes to profit from their personal performance. Giving them more control over their financial future and enhancing their marketing potential through brands and other marketplace opportunities not yet determined.

Written by: Heidi Lee
Editorial photo: Adobe Stock