Jindal, Rupinder, Associate Professor
Focus on issues of co-ordination and control in channels and retailing along with research on enhancing the value proposition of products and service; and measuring constructs related to advertising and word of mouth.
Merchant, Altaf, Professor
Advertising, Branding; Consumer Behavior; Scale Development with specific focus on nostalgia; Brand heritage and cross-cultural research.
"Management Tenure and the Quality of Corporate Bond Ratings". Schloetzer, J.D. and Zhang, E.X. (2021). Journal of Management Accounting Research.
“Between Online and Offline Markets: A Structural Estimation of Consumer Demand". Zhang, L. and Demirkan, H. (2021). Information & Management Journal.
"Residential coal switching policy in China: development, achievement and challenge". Chang Liu, Bei Zhu, Jinlan Ni, and Chu Wei. Energy Policy. Volume 151, 2021, 112165. (Journal Impact factor: 5.203). https://doi.org/10.1016/j.enpol.2021.112165
"Generating authenticity in automated work." Jago, A. S., Carroll, G., & Lin, M. (2021). Forthcoming in Journal of Experimental Psychology: Applied.
“Omnichannel Battle between Amazon and Walmart: Is the Focus on Delivery the Best Strategy?” Jindal, Rupinder P., Dinesh Gauri, Wanyu Li, and Yu Ma. (2021). Journal of Business Research, 122 (January), 270-80.